Successful ad campaigns tell a story. The television series The Ad Break is searching for a winning story in the form of Asia's next biggest creative talent. The series begins with filling ˇ°The Vacancyˇ±. A regional search for new ad talent begins with a job advertisement where shortlisted contestants endure a nail-biting audition process.
Each week, 10 advertising hopefuls, with guidance from a panel of advertising experts, are faced with a case study.
It's not what you know, but who you know. Sean Cummins, host of The Ad Break, introduces the contestants to the client who then presents them with the all-important brief.
Over the next few days the contestants brainstorm and develop creative concepts for the client's campaign. All the-behind-the scenes late nights and nail-biting dramas are captured by our cameras.
Cut to day five and it's the presentation to the client with adjudication by both agency and client themselves. The weekly winners are announced and rewarded.
A grand prize of a coveted assignment at a top creative agency is up for grabs.
